https://sotrics.com/blog/Guides for Amazon sellers on fees, PPC, listings and analytics.en-usSat, 17 Oct 2026 09:00:00 +0000https://sotrics.com/blog/acos-vs-tacos/https://sotrics.com/blog/acos-vs-tacos/Sat, 17 Oct 2026 09:00:00 +0000Fees & ProfitACoS vs TACoS explained in plain English: the formulas, a worked example, how to read both together, where to find the data and what healthy looks like.https://sotrics.com/blog/amazon-fba-fees-2026/https://sotrics.com/blog/amazon-fba-fees-2026/Sat, 17 Oct 2026 09:00:00 +0000Fees & ProfitAmazon FBA fees 2026 explained in plain English: fulfillment, referral, storage and surcharges, with worked examples so you can price for real profit.https://sotrics.com/blog/amazon-fba-size-tiers-dimensional-weight/https://sotrics.com/blog/amazon-fba-size-tiers-dimensional-weight/Sat, 17 Oct 2026 09:00:00 +0000Fees & ProfitLearn Amazon FBA size tiers and dimensional weight for 2026: tier limits, the L x W x H / 139 formula and packaging changes that can cut your fee per unit.https://sotrics.com/blog/amazon-holiday-peak-fees/https://sotrics.com/blog/amazon-holiday-peak-fees/Sat, 17 Oct 2026 09:00:00 +0000Fees & ProfitAmazon holiday peak fees run 15 Oct 2026 to 14 Jan 2027. See the rates, how the 3.5% surcharge stacks, a worked margin example and how to plan for Q4.https://sotrics.com/blog/amazon-inbound-placement-fee-low-inventory-fee/https://sotrics.com/blog/amazon-inbound-placement-fee-low-inventory-fee/Sat, 17 Oct 2026 09:00:00 +0000Fees & ProfitHow Amazon's inbound placement fee and low-inventory-level fee work in 2026, with worked examples and practical steps to avoid both on your FBA stock.https://sotrics.com/blog/amazon-referral-fees-by-category/https://sotrics.com/blog/amazon-referral-fees-by-category/Sat, 17 Oct 2026 09:00:00 +0000Fees & ProfitAmazon referral fees by category for 2026: the full US table, tiered price rules and worked examples so you can price products without margin surprises.https://sotrics.com/blog/amazon-storage-fees-aged-inventory/https://sotrics.com/blog/amazon-storage-fees-aged-inventory/Sat, 17 Oct 2026 09:00:00 +0000Fees & ProfitAmazon storage fees and the aged inventory surcharge for 2026, with rates, worked examples and steps to stop slow stock eating your FBA margin each month.https://sotrics.com/blog/how-to-calculate-amazon-profit-margin/https://sotrics.com/blog/how-to-calculate-amazon-profit-margin/Sat, 17 Oct 2026 09:00:00 +0000Fees & ProfitLearn how to calculate Amazon profit margin step by step, with 2026 FBA fees, a full worked example, the formulas for margin vs ROI, and common mistakes.https://sotrics.com/blog/amazon-ppc-mistakes/https://sotrics.com/blog/amazon-ppc-mistakes/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCThe most common Amazon PPC mistakes in 2026, from no break-even ACoS to stacked bid boosts, with worked numbers and the exact fix for each one.https://sotrics.com/blog/amazon-auto-campaign-targeting-groups/https://sotrics.com/blog/amazon-auto-campaign-targeting-groups/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCAmazon auto campaign targeting groups explained: close match, loose match, substitutes and complements, how to bid on each, and when to pause them.https://sotrics.com/blog/amazon-keyword-match-types/https://sotrics.com/blog/amazon-keyword-match-types/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCAmazon keyword match types explained: how broad, phrase and exact match work, what each one triggers, when to use each and how to bid, with examples.https://sotrics.com/blog/amazon-ppc-bidding-strategies/https://sotrics.com/blog/amazon-ppc-bidding-strategies/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCCompare Amazon PPC bidding strategies: fixed, down only, up and down. Learn the max bid formula, placement math and which strategy fits each campaign goal.https://sotrics.com/blog/amazon-ppc-campaign-structure/https://sotrics.com/blog/amazon-ppc-campaign-structure/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCLearn how to structure Amazon PPC campaigns: portfolios, auto, broad, phrase, exact and ASIN campaigns, naming rules and budgets, with a worked example.https://sotrics.com/blog/amazon-ppc-product-launch-strategy/https://sotrics.com/blog/amazon-ppc-product-launch-strategy/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCAn Amazon PPC product launch strategy that works: pre-launch checks, campaign setup, launch bids and budgets, a worked cost example, and when to cut back.https://sotrics.com/blog/amazon-placement-bid-adjustments/https://sotrics.com/blog/amazon-placement-bid-adjustments/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCHow Amazon placement bid adjustments work for top of search, rest of search and product pages, how they stack with dynamic bids, and how to set each one.https://sotrics.com/blog/amazon-search-term-report/https://sotrics.com/blog/amazon-search-term-report/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCLearn how to download and analyze the Amazon search term report: key columns, formulas, a worked example, and how to find keywords to harvest and negate.https://sotrics.com/blog/break-even-acos/https://sotrics.com/blog/break-even-acos/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCBreak-even ACoS is your profit margin before ad costs. Learn the formula, see a worked 2026 example, set a target ACoS and turn it into a max CPC bid.https://sotrics.com/blog/keyword-harvesting-amazon-ppc/https://sotrics.com/blog/keyword-harvesting-amazon-ppc/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCLearn keyword harvesting in Amazon PPC: move winning search terms from auto and broad campaigns into exact match, negate the losers, and cut wasted spend.https://sotrics.com/blog/negative-keywords-amazon-ppc/https://sotrics.com/blog/negative-keywords-amazon-ppc/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCLearn how negative keywords work in Amazon PPC: negative exact vs phrase, when to negate a search term, where to add negatives and how much you can save.https://sotrics.com/blog/sponsored-products-vs-brands-vs-display/https://sotrics.com/blog/sponsored-products-vs-brands-vs-display/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCSponsored Products vs Sponsored Brands vs Sponsored Display: eligibility, placements, targeting, costs and attribution compared, plus a budget split.https://sotrics.com/blog/what-is-a-good-acos/https://sotrics.com/blog/what-is-a-good-acos/Sat, 17 Oct 2026 09:00:00 +0000Amazon PPCWhat is a good ACoS? It depends on your margin and goal. Learn how to set the right ACoS for each product, with worked examples and ways to lower it.https://sotrics.com/blog/amazon-a-plus-content/https://sotrics.com/blog/amazon-a-plus-content/Sat, 17 Oct 2026 09:00:00 +0000Listings & SEOAmazon A+ Content explained for 2026: who qualifies, Basic vs Premium A+, module image sizes, what gets rejected, and how to build and test it.https://sotrics.com/blog/amazon-backend-search-terms/https://sotrics.com/blog/amazon-backend-search-terms/Sat, 17 Oct 2026 09:00:00 +0000Listings & SEOHow to write Amazon backend search terms in 2026: the 249-byte limit, what to include and avoid, a worked example, and how to check your keywords index.https://sotrics.com/blog/amazon-listing-optimization/https://sotrics.com/blog/amazon-listing-optimization/Sat, 17 Oct 2026 09:00:00 +0000Listings & SEOAmazon listing optimization for 2026: 75-character titles, Item Highlights, bullets, images, A+ and backend terms, with a worked conversion example.https://sotrics.com/blog/amazon-product-title-requirements/https://sotrics.com/blog/amazon-product-title-requirements/Sat, 17 Oct 2026 09:00:00 +0000Listings & SEOAmazon product title requirements for 2026: the 75-character limit, the new 125-character Item Highlights field, banned characters, and a rewrite example.https://sotrics.com/blog/amazon-rufus-ai-sellers/https://sotrics.com/blog/amazon-rufus-ai-sellers/Sat, 17 Oct 2026 09:00:00 +0000Listings & SEOHow Amazon Rufus, now part of Alexa for Shopping, picks products in 2026, and the listing, review, price and ad steps sellers can take to get recommended.https://sotrics.com/blog/amazon-conversion-rate/https://sotrics.com/blog/amazon-conversion-rate/Sat, 17 Oct 2026 09:00:00 +0000Analytics & GrowthLearn how to calculate your Amazon conversion rate, where to find it in Seller Central, how to benchmark it, and the proven listing fixes that raise it.https://sotrics.com/blog/amazon-inventory-restock-planning/https://sotrics.com/blog/amazon-inventory-restock-planning/Sat, 17 Oct 2026 09:00:00 +0000Analytics & GrowthPlan Amazon FBA restocks with simple formulas for reorder point, safety stock and order size, plus 2026 rules on capacity limits and low-inventory fees.https://sotrics.com/blog/amazon-product-research/https://sotrics.com/blog/amazon-product-research/Sat, 17 Oct 2026 09:00:00 +0000Analytics & GrowthA practical Amazon product research process for 2026: validate demand, size up competition, run the profit math with 2026 FBA fees and avoid mistakes.https://sotrics.com/blog/amazon-search-query-performance-report/https://sotrics.com/blog/amazon-search-query-performance-report/Sat, 17 Oct 2026 09:00:00 +0000Analytics & GrowthLearn to read Amazon's Search Query Performance report in Brand Analytics: every metric explained, a worked example, and how to use SQP for SEO and PPC.