Available
Amazon business analytics
Sales, units, orders, sessions and conversion by product and marketplace, with period comparisons, a sales map and profit after every Amazon fee.
Now in early access · Built for Amazon sellers, brands, agencies
Smarter Amazon decisions. Stronger business growth.
Research opportunities, analyze performance, optimize advertising and make data-driven decisions from one Amazon intelligence platform for sellers, brands and agencies.
- Connects with your Amazon authorization
- Encrypted credentials
- Disconnect any time
One workspace for the numbers Amazon sellers check every day
- Sales & traffic
- Profit & loss
- FBA & AWD inventory
- Brand Analytics (SQP)
- SKU health checkup
- Pricing strategy
- Alerts
- Product research
- Product pipeline
- Keyword analysis
- Daily rank tracking
- PPC overview
- PPC benchmarks
- Ask AI
- Team roles & share links
Why the name
Sophisticated metrics. Simple decisions.
Sotrics is short for sophisticated metrics. Fees, refunds, rankings, search volume and cash timing are worked out behind the scenes, so what reaches you is a clear answer.
- Behind the scenes
- Fee schedules, BSR sales models, keyword relevancy, cash-flow timing
- In front of you
- Keep, fix or drop. Launch or wait. Restock now or later.
Product
From first idea to daily operations
Sotrics follows the whole Amazon business: what to launch, how it ranks, and whether it makes money.
Available
See sales and profit move, day by day
Sales, units, orders, sessions, ad spend, refunds and profit on one chart, by day, week, month or quarter.
- Profit & loss by product and period
- Compare with the previous period in one click
- Parent or child ASIN level
Beta
Find niches worth entering
Score niches on demand, competition, price, reviews and margin, then send the best ones to your pipeline.
- Opportunity score and 12-month trend
- Filters for high demand, low competition, high margin
- One click to the product pipeline
Beta
Watch every keyword rank, every day
Daily organic and sponsored rank for the keywords that matter, colour-coded so movement is obvious at a glance.
- Page 1, top 10 and top 5 dominance
- Moves vs yesterday and vs 7 days
- Search Query Performance by query
Coming soon
Know where ad spend works and where it leaks
Ad spend, ad sales, ACOS, TACOS and wasted spend, judged against your own benchmarks by campaign objective.
- Wasted ad spend and negative keyword candidates
- “Where we are lagging” by campaign objective
- Read-only: Sotrics never changes your campaigns
Features
Everything you need to grow on Amazon
Each feature shows its real status, so you always know what is live today and what is on the way.
Beta
Product research
Score niches on demand, competition and margin, and plan the cash a launch needs.
Beta
Keyword intelligence
Competitor keyword lists, search volume, relevancy and daily organic rank tracking.
Coming soon
Amazon PPC analytics
Spend, ACOS, TACOS, ROAS and wasted spend, down to search terms.
Beta
Product pipeline
Organize, compare and move ideas through stages, with history and Excel export.
Beta
AI-powered insights
Ask about profit, cash flow, inventory or rankings in plain language and get answers with tables and charts. Read-only, and it runs on your own AI provider key.
Coming soon
Chrome extension
Send products from Amazon pages straight into your Sotrics pipeline while you browse.
Also included
- Search Query Performance and Brand Analytics (brand owners)
- Restock planning with purchase orders and suppliers
- SKU keep / fix / drop analysis
- Team members with role-based access
- Read-only, expiring client share links
- Data sources page with freshness for every dataset
How it works
Up and running in four steps
- Step 1
Request access
Tell us about your business and we set up your Sotrics account.
- Step 2
Authorize Amazon
The account owner grants access through Amazon. We never ask for your Seller Central password.
- Step 3
Data syncs automatically
Sotrics retrieves only the report categories it needs and shows each source’s freshness.
- Step 4
Decide with confidence
Use dashboards, research and keyword tools. Disconnect any time.
Curious how the connection works? Read about the Amazon integration
Who it’s for
Built for people who run Amazon businesses
Amazon sellers
See true profit per product, keep stock healthy and spot what needs fixing before it costs you.
Brands
Use Brand Analytics, keyword ranks and product research to plan launches and grow share.
Agencies
Manage several seller accounts with role-based team access and read-only client share links.
Security & privacy
Your Amazon data stays yours
We use your data only to provide Sotrics to you. These are the controls in place today.
Encrypted credentials
Amazon tokens and secrets are encrypted with AES-256-GCM before storage, and every connection uses TLS.
Access checked on every request
Each user reaches only their own organization’s data, with roles and optional two-factor sign-in.
Your authorization, your control
Access is granted by the account owner through Amazon. Sotrics never asks for your Seller Central password.
Disconnect and delete
Disconnecting a seller account deletes its authorization and synced reports. We never sell your data.
Free tools
Free Amazon seller calculators
No sign-up needed. Work out fees, ACoS, TACoS and reorder points in your browser.
Sophisticated metrics. Simple decisions.
Make every Amazon decision count.
Bring your research, analytics and growth strategy together with Sotrics.