Home / Free tools / Amazon Listing & Title Checker
Amazon Listing & Title Checker
Paste your title, bullets and backend search terms. See what breaks Amazon's 2026 rules, including the new 75-character title limit, and what to fix first.
What it checks
The 2026 rules in one place
- Title length: 75 characters for most US categories from 27 July 2026 (media excluded).
- Title characters and words: no ! $ ? _ { } ^ ¬ ¦, no emoji, no promotional claims, no word more than twice.
- Item Highlights: the new 125-character field for detail that no longer fits in the title.
- Bullets: all five used, under about 255 characters each, no emoji, symbols or placeholder text.
- Backend search terms: 249 bytes or less, no words already in the title or bullets, no repeats or ASINs.
Rules vary by category. Your category style guide in Seller Central is the final word. Read more in our guides to Amazon title requirements and listing optimization.
Frequently asked questions
What is the Amazon title character limit in 2026?
From 27 July 2026, most US product categories limit titles to 75 characters, with media categories excluded. Longer titles can be shortened by Amazon, and brand owners get a review window. A new Item Highlights field of up to 125 characters holds the extra detail. Check your category style guide in Seller Central for exceptions.
Which characters are not allowed in Amazon titles?
Amazon does not allow ! $ ? _ { } ^ ¬ ¦ in titles unless they are part of the brand name. Emoji, promotional phrases like "best seller" or "free shipping", and words repeated more than twice are also not allowed.
How long can Amazon bullet points be?
Amazon guidance keeps each bullet point under about 255 characters. Use all five bullets, lead each with the benefit, and avoid emoji, special symbols and placeholder text.
How many bytes are allowed in backend search terms?
The US backend search terms field accepts up to 249 bytes. Most English letters are 1 byte, but some characters take 2 or more. If the field goes over the limit, Amazon may not index it at all.
Does this checker store my listing?
No. Everything runs in your browser and nothing you paste is sent to Sotrics or anyone else.
Keep every listing compliant automatically
Sotrics checks your listings and flags problems before they cost you rank.
More free tools
Keep going
FBA Profit Calculator
2026 US FBA and referral fees, storage, net profit, margin, ROI and break-even ACoS.
Open tool →PPCBreak-even ACoS & Max Bid
Turn your margin into a break-even ACoS, a target ACoS and the highest bid you can afford.
Open tool →PPCSearch Term Report Analyzer
Find wasted spend, negatives and harvests, then download an audit and a ready-to-upload bulksheet.
Open tool →ListingsBackend Search Terms Generator
Turn a keyword list into a de-duplicated 249-byte backend search terms field.
Open tool →